CUPIDSNETWORK

Research + operator lessons

What historical outbound campaigns taught us about building pipeline.

These records come from founder-provided historical campaign work and operating experience. Some examples pre-date Cupids Network. They are presented as educational evidence, not as a claim that every named organisation is a current Cupids Network customer or endorser.

How to read this page: focus on the operating lesson and the recorded campaign context. Historical results do not guarantee future performance.

Research note 01 · Partnership-led growth

Pets Let's Travel

Historical founder/team operating record

A three-SDR outbound programme was used to build relationships with moving and migration companies, turning cold partner prospecting into a recurring source of inbound referrals.

3 SDRsPartner outreach team
~3 monthsInitial build period
Referral engineMoving + migration partners
InboundReps later handled enquiries

Metrics shown are historical figures from founder-provided campaign records. They should not be interpreted as a typical or guaranteed Cupids Network result.

Operating problem

The objective was not simply to book one-off sales meetings. The business needed a repeatable way to be introduced to pet owners at the moment they were already planning a move or migration.

Approach used

Ariyan mapped adjacent companies that already had the right customer relationship — moving companies and migration businesses — and treated them as a channel-partner market rather than as ordinary end customers.

What was built or tested

  • Built targeted partner lists around relevant moving and migration companies.
  • Used three SDRs to cold call the partner market consistently for roughly three months.
  • Positioned a simple commercial referral relationship, including a small percentage for successful referrals.
  • Tracked partner conversations and future follow-up rather than discarding 'not now' opportunities.
  • As inbound volume developed, the same SDR capacity could also help handle incoming enquiries.

Recorded outcome

The campaign created a partnership channel designed to generate ongoing inbound introductions instead of relying only on fresh cold prospecting every month.

Operator lesson

The strongest outbound campaigns can create distribution. A meeting is useful; a partner that repeatedly introduces buyers can become an asset.

Research note 02 · High-volume appointment generation

Hireflow + Hayra

Historical founder/team operating record

A ten-person outbound team generated 150 appointments across roughly two months of activity, with around 10k of campaign cost supporting 60k in reported deal value.

150Appointments
2 monthsActivity window
10Person team
60kReported deal value

Metrics shown are historical figures from founder-provided campaign records. They should not be interpreted as a typical or guaranteed Cupids Network result.

Operating problem

The businesses needed enough qualified conversations to make a larger outbound team commercially worthwhile, while maintaining a repeatable process from prospecting through calendar confirmation.

Approach used

The campaign combined targeted prospecting, a managed SDR team, call coaching and fast booking workflows so the operation could maximise both meeting volume and attendance.

What was built or tested

  • Built and worked targeted lead lists rather than leaving prospect sourcing to individual reps.
  • Managed a ten-person activity engine with scripts, call coaching and daily accountability.
  • Moved prospects from live conversation to calendar booking with minimal hand-off friction.
  • Used follow-up workflows so callbacks and future opportunities remained in pipeline.
  • Reviewed campaign activity continuously and adjusted the messaging and operating process.

Recorded outcome

The historical campaign figures supplied by the founder show 150 appointments in about two months and 60k in reported deal value from roughly 10k in campaign activity cost.

Operator lesson

Volume becomes useful when the operation around it is controlled: data, talk tracks, booking, follow-up and rep management all have to work together.

Research note 03 · Two-rep outbound build

Octogle Technologies

Historical founder/team operating record

Two reps were used to run an end-to-end outbound motion that generated 60 leads in the first month and was associated with 96k in reported revenue.

60Leads in month one
2SDRs
96kReported revenue
End-to-endData to booked opportunity

Metrics shown are historical figures from founder-provided campaign records. They should not be interpreted as a typical or guaranteed Cupids Network result.

Operating problem

The campaign needed to produce enough qualified opportunities with a small team, without forcing the client to separately manage data sourcing, outreach infrastructure and follow-up.

Approach used

The two SDRs were backed by centrally built prospect data, messaging and workflows, allowing the reps to spend more of their time in active outreach and conversations.

What was built or tested

  • Defined the target market and sourced the prospect data before launch.
  • Prepared campaign messaging and the outbound workflow around the same ICP.
  • Ran active prospecting through the SDR desk and tracked outcomes centrally.
  • Built follow-up and future-pipeline sequences rather than treating every non-immediate buyer as lost.
  • Took responsibility through to the point of lead creation and booked opportunity.

Recorded outcome

The founder's historical figures for the campaign show 60 leads by the end of month one with two reps, with 96k in reported revenue attributed to the resulting opportunities.

Operator lesson

A small team can create meaningful output when the infrastructure removes the prospecting and workflow friction that normally eats into selling time.

Research note 04 · Strategic referral partnerships

Pearl Lemon / Pearl Lemon Leads

Historical founder/team operating record

Instead of only pursuing end clients, the campaign targeted growth consultants, telemarketing firms and outbound companies that could refer their own customers for SEO support.

Partner-ledAcquisition strategy
SEOReferral offer
Multi-clientFulfilment experience
Long-termRelationship focus

Metrics shown are historical figures from founder-provided campaign records. They should not be interpreted as a typical or guaranteed Cupids Network result.

Operating problem

Traditional direct outreach meant starting from zero for every new opportunity. The opportunity was to find businesses already advising or serving the same buyers and make them a source of qualified introductions.

Approach used

Ariyan identified growth consultants, telemarketing businesses and outbound agencies as complementary partners: they could keep their client relationship while referring SEO work that sat outside their own delivery.

What was built or tested

  • Mapped complementary service providers with overlapping B2B client bases.
  • Built partner prospect lists and cold outreach around commercial collaboration rather than a generic SEO pitch.
  • Focused conversations on how each partner could extend its client offer without building SEO fulfilment internally.
  • Kept future partner opportunities in follow-up instead of measuring only immediate conversions.
  • Applied the same outbound operating discipline while supporting internal and client campaign fulfilment across the wider group.

Recorded outcome

The work helped establish a partner-led route to market alongside direct acquisition and contributed to Ariyan's broader experience running and fulfilling outbound campaigns across multiple client environments.

Operator lesson

Sometimes the best prospect is not the buyer. It is the company that already has the buyer's trust and needs a reliable partner for a complementary service.

Historical figures and descriptions are based on founder-provided campaign records and past work. Some engagements pre-date Cupids Network and were delivered while working with other organisations. Logos represent companies or teams the founder says he has worked with; they are not presented as current Cupids Network clients or endorsements. Results vary by offer, market, ICP and execution and are not guarantees of future performance.

Framework

Build an outbound engine

Turn the campaign lessons into a repeatable operating model.

Model

Estimate campaign cost

Compare activity, carrier, software, data and service assumptions.

Execution

Use a managed model

Combine people, data, technology and campaign management.

Your campaign

Start with the market, then build the operating system around it.

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